Menlo Atherton Realty is a Real Estate Commission Rebate Agency. Our main characteristic is to be a discount brokerage. With us, buyers and sellers save 1 to 1.5% in purchase and sale transactions of real estate, i.e, we give you money back after the closing. We provide expert guidance and full service and still give you a commission rebate.
History Of Menlo Atherton Realty
In the beginning of 1991, Todd operated his business on a traditional commission basis. In response to the changing needs of the local real estate market he transitioned to a commission rebate model in 2006, when he and his wife Inna established Menlo Atherton Realty based in Atherton.
Together, Todd & Inna are a team of professionals forming positive partnerships with their clients, whether buying or selling a home or an investment property. Their ultimate goal is for every transaction to be a success. Todd & Inna are forward-thinking, dedicated, professional agents providing their clients with an extremely high level of customer service and progressive marketing. Todd & Inna bring decades of experience in the fields of real estate sales, interior design and customer service to every transaction. Your expectation of professional service and integrity are further assured by their involvement in the following associations: Silicon Valley Association of Realtors, California Association of Realtors and National Association of Realtors.
Todd & Inna are long-time residents of the Peninsula Bay Area and very active in the community. They serve in several committees, for example, the Menlo Park Atherton Education Foundation, Atherton General Plan Committee and The Atherton Environmental Programs Committee. Inna was three-term President of the Friends of Holbrook-Palmer Park, a charity fundraising committee (formerly the Atherton Dames). Community spirit is engendered as Todd & Inna volunteer in many community events and several fundraising opportunities. Being parents high school age children, Todd and Inna bring with them a comprehensive understanding of the area as well as an appreciation for the importance of community. This familiarity allows them to provide to their clients the required insights to make important Real Estate decisions in the area.
The change to the Real Estate Commission Rebate Program
The Internet and the dissemination of the MLS (Multiple Listing Service) data brought major changes in the Real Estate market:
- Agents are no longer the gatekeepers of MLS data which has resulted in much less buyer-agent contact. This means agents who have effectively integrated the latest technologies can handle a greater number of clients while still providing a high level of customer service at the critical junctures of the search-buy process.
- Buyers now have full control of the data, so they no longer need to have agents driving them around to look for homes.
These changes gave Todd the impetus to offer a new Real Estate commission model: offering to the home buyer a commission rebate of 1-1.5% of the purchase price of the new home.
Todd’s primary strengths are in marketing and negotiation. He believes strong negotiating skills and mastery of multiple offer situations are critical and should be the top qualities clients look for in an agent. Todd strives to continually improve his processes for success in multiple offer situations. With decades of construction experience, Todd brings immeasurable knowledge to his clients seeking to remodel or build new.
Todd & Inna strive to continually integrate the latest Real Estate technologies into their client communications and transaction management.
Our differential
All this makes Menlo Atherton Realty different from other Real Estate agents, but there are still more:
- Buyers can save 1-1.5% on their next home purchase with our home buyer Real Estate Commission Rebate Program.
- Sellers receives our comprehensive listing services for only 1.5%. Our reduced rates typically save sellers 1-1.5% of the sale price.
Read more about our Real Estate Commission Rebate Program and click here to read more about us.
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