Newspaper advertising advantages for the home seller
For the past 10 years, the printed newspapers have been called a dying medium. Yet, daily newspapers are still around to provide local news and targeted, cost-effective advertising opportunities for the home seller. One of the biggest advantages of newspaper advertising is the size of the local audience.
Newspaper readers often actively look for advertising in newspapers to search for deals, coupons and new homes to buy. Placing your home listing in a local newspaper doesn’t guarantee that readers will see it, but a reader actively looking for current homes for sale will likely notice your ad and take the time to read it and possibly make an inquiry to get more information. Many people feel that certain forms of advertising such as commercials and website pop-up ads are intrusive. In a local newspaper, ads are often expected by readers, making an ad less intrusive, a negative consumer reaction is less likely.
The Mid-Peninsula’s No. 1 Newspaper
The Daily Post is a high-energy, action driven free daily that captures young, hard-to-reach readers with high incomes. Instead of circulating citywide (a practice that inflates distribution numbers but wastes advertisers money) the Daily Post targets high-income zip codes and shopping areas that draw professionals and families like a magnet. They have a distribution covering the majority of the Peninsula capturing a readership of 60,000 everyday. The Post is located in free-standing news boxes covering the Peninsula and hand delivered to local business in downtown areas. While newspaper advertising isn’t always the best solution to promote a real estate listing, it has been proven time and again that the level of trust and confidence associated with the newspapers are much more than most other types of media.
The Daily Post delivers a award winning news coverage to a captive audience. Most recently the Post was honored by the San Francisco Peninsula Press Club with first and second place awards for news story of the year. Both awards were for investigations by Post reporters. In all, the Post received eight awards this year from the Press Club, including three first place honors.
We offer FREE in-house creative advertising
When you choose Menlo Atherton Realty to help you sell your home, it’s like hiring a marketing firm. Our job is to know the best way to reach buyers, how to make your home shine and how to help you offer it at a price that entices the right buyer.
Once it has been determined utilizing newspaper advertising will be an effective marketing tactic to create awareness among potential buyers, our in-house creative service team will go to work and craft a beautiful newspaper print ad to effectively communicate your home’s key selling points.
We’ll dispatch our professional photographer to capture your home while our copywriter prepares an irresistible description. Then we’ll create a professional looking ad. In addition, we’ll arrange for ad placement and submit print ready artwork to the publisher.